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Item Information   Holdings     Choice Review     Summary     Table of Contents       More by this author     Li, Charlene.     Subjects     Online social networks -- Economic aspects.     Information society -- Economic aspects.     Browse Catalog     by author:      Li, Charlene.       by title:      Groundswell : winnin...         MARC Display

Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff. by Li, Charlene. Boston, Mass. : Harvard Business Press, c2008. Subjects Online social networks -- Economic aspects.   Information society -- Economic aspects. ISBN:  9781422125007 1422125009 Description:  xiii, 286 p. : ill. ; 25 cm. Bibliography Note:  Includes bibliographical references (p. 247-263) and indexes. Contents Note:  Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell. Contributors:  Bernoff, Josh. Format:    Copy/Holding information Location Collection Call No. Status   Scottsdale CC Library General HC79.I55 L48 2008 Checked In Add Copy to MyList         Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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